There has been a sharp rise in the number of Bluetooth® technology devices and multimedia mobiles, and both are now available to the majority of the population. AT4 wireless offers an innovative new system - the iBOX BLUE – which provides users with information and multimedia content via Bluetooth® technology and includes the following functions:

• Facilitates and automates the sending of information.
• Enables more efficient segmentation of target audiences.
• Offers innovative and attractive formats.
• Facilitates viral marketing.
• Allows more precise evaluation of the impact made.